The Food That Was “Too Perfect”
One morning, Mr.MeMe walked into a shop looking for something simple:
“I want something natural. Something pure.”
The shopkeeper smiled.
“Of course! This one is natural, organic, pure, chemical-free… and available everywhere.”
Mr.MeMe paused.
“Everywhere?”
“Yes. Every supermarket. Every online store. Thousands of packets every day.”
Mr.MeMe looked at the packet again.
Then he remembered something his grandfather once told him:
“Nature doesn't work like a factory.”
A mango doesn't ripen because thousands of people are waiting.
A medicinal herb doesn't grow faster because the market needs more.
And a truly natural ingredient cannot always be available in unlimited quantities, at the same quality, all year round.
Nature Doesn't Do Mass Production.
That doesn't mean every widely available product is bad.
It means availability should never be mistaken for authenticity.
And today's food-safety concerns make that distinction even more important. Indian food regulators have recently taken enforcement action involving substandard products, hygiene failures, mislabelling and other violations—reminding consumers that the label on the packet is not the whole story.
So before buying something simply because it says “Natural,” “Pure,” or “Original,” ask:
Because nature has one inconvenient habit:
**Real nature takes time.
That's why it's not everywhere.**
And perhaps the better question isn't:
“Why isn't this natural product available everywhere?”
It's:
“If something claims to be completely natural and is available endlessly, instantly and identically everywhere… how natural is it really?”
Because when it comes to food, what you consume today becomes part of the body you live in tomorrow.